Be loyal to your message, not the medium
If you notice what’s happening here, I’m really the most loyal to my message, and not my mediums (with the exception of perhaps blogging, because it’s the backbone of what I do and the versatility of the medium matches my needs very well).
My loyalty to my message, and not my medium, opens me to tons of different ways of expressing my message. I don’t vigilantly stick to certain mediums just because I’ve been using them. I’m constantly looking at my message and asking myself: “What is the medium that can allow me to best achieve my life purpose? What is the medium that will enable me to reach out to the largest amount of people possible, and give them the best value they can ever get in their entire life?“
In doing so, it constantly gives me new ideas on how I can do my job better. It’s from asking these questions that gave me the idea of blogging/writing to reach out to others at the beginning; it’s from asking these questions that gave me the idea of using tv/video as a potential medium to reach out to others. And I’ll continue to explore many other mediums in the future.
Unfortunately, many of us are loyal to the medium but not the message. We look at our current jobs/roles, and we get rigidly stuck to that. We wonder how to progress beyond this current medium, and we can’t find any way forward. That’s because your medium has already expired in its ability to express your message. Mediums expire, messages don’t. If you keep thinking within the scope of an expired medium, you’re not get any feasible solution. It’s like you’re trying to get to a location with an outdated map. You’re not going to get to where you want to go, since the map is already defunct! Whatever path it can present to you is not going to correspond to your reality.
Your message and medium are separate
Your message is your message, and your current medium is a medium. Both are entirely separate things. Don’t confuse the two of them as one thing.
One simple analogy is this: Imagine a glass of water. Is the water the same thing as the glass? No it’s not. How can they be the same? Obviously the water is water; the glass is a glass. The relationship between the water and the glass is that the glass is a temporary means to hold the water. Likewise, your current career/job is just a temporary means to express your message to the world. Rather than be overly concerned about the status of your current career and how to make it work out, your key question should be whether this career is letting you express your life message in the best manner possible. Mediums come and go; messages don’t. It’s possible for one to start off with a seemingly suitable medium at the beginning, only to outgrow it later on.
If your current medium is indeed a poor fit for you, it will leave you feeling unfulfilled. See yourself as a fountain that’s overflowing with water. That’s your message yearning to spread itself to others. If at any point you don’t have the right channels/outlets in place to deliver your message to the world, you’ll feel unfulfilled, like something is missing and you don’t quite know what.
This was how I felt back when I was in my ex-company doing brand management. Things just didn’t feel right, even though theoretically I was in a company whose motto was to improve lives of others. Undoubtedly the overall presence of the company has improved the lives of many and will continue to do so (given it’s a consumer goods company selling daily necessities), but I just didn’t see these as means I want to use to express my message to the world. I’m most passionate about helping others grow by directly working on the core that was/is life and living consciously, not via a proxy. This was why I eventually quit to pursue my passion as you see today, via the mediums which I had the most passion for (blogging, speaking and 1-1 coaching as I mentioned above, and now blogging and other scale-based mediums).
Finding a medium that fits your message
To identify a medium(s) that fit your message, I’ve come up with 6 simple steps for you to follow-through. These are the exact same steps I did before I pursued my passion, and it was following these steps that eventually helped me to carve out that I’m living now. Today, I truly feel fulfilled and happier than I ever can be. The thing is, you can do that too by following these 6 steps.
1) Define your message first
To live a truly fulfilling life of your creation, you need to start thinking about what is the message you want to bring to this world first – whether it’s to grow and be at your highest potential, to express your full creative talents, to create and nurture, to help others grow, etc -, then the mediums you want to use to express that. Having a clear message defined will definitely help you to get clarity on what to do next.
2) Evaluate if your current medium is a fit for your message
What is the career/job/role you’re in right now? This is the medium you are currently using to express yourself to the world. Here’s a simple checklist to see if this medium is a right fit for you:
- Does this medium allow you to express your message/passion/interests?
- Does this medium match your personality? E.g., if you enjoy working with people, is this medium letting you work with people?
- Do you look forward to doing this every day?
- Do you see yourself doing this every day for the rest of your life?
- Can you think of other things you’d rather do than this?
If you answered Yes to Q1-4 and No to Q5, then you’re on the right track. If you answered No to Q1-4 and Yes to Q5, then perhaps it’s time to rethink about this medium. It’s probably not a good fit for what you want to deliver to this world. And if it isn’t, there’s nothing to fret about. Maybe you’re a customer service officer but you have a passion for design. Maybe you’re an accountant but you have a passion for cooking. Maybe you’re an engineer but you have a passion for photography. It’s perfectly normal – we outgrow our mediums all the time. What may seem like a perfect outlet in the past, may well expire after a while.
Remember that you’re not alone – I experienced the same too. My ex-company was a great outlet for me to grow when I first joined, but it stopped being a fit for what I want to accomplish in this world after 2 years on the job. Even with training and 1-1 coaching, I decided they’re not what I want to do on a large scale after 1.5 years of doing them. Rather than continue on in this poor fitted medium, it’s about finding new mediums, new outlets that let you best express your message in this world.
3) Brainstorm on all the mediums you can use
The next step then is to identify all the possible mediums you can use to express your message. Think about your message. How do you want to deliver your message to the rest of the world? Come up with a full list of all the possible mediums you can use to express your message. Here’s a short list of possible mediums you can start off with:
- Video casting
- YouTubing (Vlogging, Video How-To’s)
- Others (What other mediums are you interested to explore?)
Note that for all the “mediums” I’ve written above, I’ve conveyed them as the method of expression, such as writing, teaching, etc vs. specific jobs like teacher or teacher. That’s because there are many specific mediums that can be derived from a particular method – for example, with writing, you can be a journalist, a travel writer, a book author, a ghost writer, a copywriter, an editor, and so on. Rather than narrow yourself to that level, first define your preferred methods of expression. You can then zoom down to the specific channels later on. Specific channels are also dependent on other factors like technology. Some mediums that exist in the past may not exist today; mediums that exist today may not exist in the future.
Since we’re talking about mediums that let you express your message to the world, each mode of expression involves an action where you provide something to others, be it content, ideas, – something that adds value to people’s lives. Something like “sleeping” or “resting” isn’t valid as it doesn’t add any value to others nor does it help you to convey your message.
The list above is by no means exhaustive. Beyond referring to the list, think about people out there in the world whom you look up to; who are living the life that you want to lead. What are they doing? How are they expressing their message? Are they running businesses? What businesses are they running? Are they releasing books? Creating albums? Producing videos? Write them all down. With so many people in this world, chances are there’s at least someone out there who is already doing what you want to do and found a way to do that. Just by looking out there, you can get tons of ideas on what you can do too.
4) Pick the medium(s) that best fit you and your message
Now, pick the medium(s) that best fit how you and your message. Consider your personality and your values. What is your personality like? What do you value? Do you like to work with people up-close and personal? Do you prefer sitting behind a computer? Do you like to be on the go? Do you prefer to be at the same spot? Do you like stable, fixed working hours? Do you prefer to work as and when you want to? Answering these questions will help you select the appropriate mediums.
Since I love flexibility, a no-frills approach and effectiveness, blogging is clearly a winner for me. However someone who doesn’t like technology or the computer might not like that. He/she might find other mediums like 1-1 coaching and teaching more suitable.
5) Paint your ideal scenario
Think about the ideal scenario where you express your message to the fullest. Use the mediums you highlighted in #4 as reference points. This is the scenario where you can truly look at and say to yourself “This is the best life I can ever live“. What would you be doing in this scenario? How would you be expressing your message – What channels would you be using? How successful would you be? For example, if you want to be a writer, how many books would you have published? How many copies would you have sold? How much money would you be earning every month? How proficient would you be in your work?
6) Create your action plan and get started
With your ideal scenario painted, now create your action plan and get started. Break down your end goal into mini-goals and identify your key action steps so you can get started.
Now, put all your energy toward bringing your plan to life. Focus on achieving your first milestone, then get started on the next. If you’ve selected more than 1 medium in Step 4, build yourself in your top medium of choice. When you establish yourself in 1 medium, you’re not just building your expertise in that medium – you’re also developing expertise in yourself as the conveyor of the message. This makes it easy for you to take on other mediums with ease subsequently.
I’ve included as much as I can on this topic without over-stretching the post (it’s already at 3,200 words!), so hopefully this will help you to get started.
The last note I want to leave with you is to focus on fully aligning yourself with your message at every moment as you act on your plan. Just like water, your message is omnipresent, boundless and limitless, and can be expressed even within your current outlets. See the world as having endless number of pockets and channels where your message can fill out, and ask yourself how you can live true to your message starting right now. This is how you live a truly empowered life because you are not deferring it to an arbitrary point in the future.
Good luck and I know you have it in you to achieve everything you want to do, and more. 😀